Tesla has moved test and learn into the R&D phase. Within the first month of unveiling the Model 3 concept, nearly 400,000 people have placed orders. The launch, if one may call it that, was a gigantic concept test for…
There is no fixed innovation metric suited to all companies, all industries and all audiences. What is universal is that the test of a good metric begins with the same question: What business problem are you trying to solve? Published…
Good product and service designers try to think like a user. They start by building empathy for that user - by manifesting close observation of a user or customer's life, without the confirmation bias that can filter our perspective on what a…
Whether an innovation is disruptive or sustaining is irrelevant. What matters is whether an idea can speak to an unsolved problem or an unmet marketplace need. Published in The Huffington Post, August 6, 2014 by Daryl Twitchell, Kevin McDermott and Amy Radin In…
Innovators need to persuade others that there is enough evidence for a commercial business to pursue an idea. Published in The Huffington Post, November 6, 2013 by Daryl Twitchell, Kevin McDermott and Amy Radin Unless you're an independent designer you may be unaware…
How does an innovator take a new idea and build a business case around it? Mapping the idea's value constellation is a great place to start. Published in The Huffington Post, September 30, 2013 by Daryl Twitchell, Kevin McDermott and Amy Radin…
You have a great idea and want to build support, but you're asked to predict how successful something that doesn't exist will be. So how do you build your business case? Here's how. Published in The Huffington Post, September 25, 2013 by Amy…
Successful innovation goes beyond what the market says it needs to what it values. Acting on this distinction is what establishes differentiation and stokes demand. Here are the essentials to making that distinction. Published in The Huffington Post, July 29, 2013 by Amy…