SPORTS & ENTERTAINMENT
OUR SPORTS AND ENTERTAINMENT PRACTICE HAS WORKED WITH A BROAD SPECTRUM OF CLIENTS INCLUDING PROFESSIONAL SPORTS LEAGUES, LIVE EVENTS, PERFORMANCE WEARABLES AND DATA ANALYTICS, FAN ENGAGEMENT, EXHIBITS, AND ENTERTAINMENT EXPERIENCES.
SRA has worked in the sports, media and entertainment industries since 2008, for mature companies as well as new ventures. We built the 2020 XFL professional football league and eight city teams for Vince McMahon, ran analytics and insights for Madison Square Garden, and are currently leading the build-out of WWE’s new $275 million Global Headquarters, a world-class 400,000 square foot workplace and media production campus in Stamford, Connecticut.
In 2022, SRA formed a strategic alliance with Iron Horse Marketing, a leading marketing innovation and operational leadership consultancy for sports, experiential and consumer marketing clients. Iron Horse was founded by Rob DiGisi, a veteran sports, entertainment and travel/hospitality executive who has created new profit centers, distribution channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations. The firm extends its services through a network of PR, sales, visual branding and market research agencies. Rob is a lecturer at The Wharton School at the University of Pennsylvania where he teaches both undergraduate and MBA-level sports management classes and oversees student sports business consulting projects.
Launched the new 2020 XFL professional football league and eight city teams for Founder Vince McMahon. Served as interim COO and CTO, and oversaw development to nationally-televised kickoff.