SPORTS & ENTERTAINMENT
OUR SPORTS AND ENTERTAINMENT PRACTICE HAS WORKED WITH A BROAD SPECTRUM OF CLIENTS INCLUDING PROFESSIONAL SPORTS LEAGUES, LIVE EVENTS, PERFORMANCE WEARABLES AND DATA ANALYTICS, FAN ENGAGEMENT, EXHIBITS, AND ENTERTAINMENT EXPERIENCES.
SRA has worked in the sports, media and entertainment industries since 2008, for mature companies as well as new ventures. We built the 2020 XFL professional football league and eight city teams for Vince McMahon, ran analytics and insights for Madison Square Garden, and are currently leading the build-out of WWE’s new $275 million Global Headquarters, a world-class 400,000 square foot workplace and media production campus in Stamford, Connecticut.
In 2022, SRA formed a strategic alliance with Iron Horse Marketing, a leading marketing innovation and operational leadership consultancy for sports, experiential and consumer marketing clients. Iron Horse was founded by Rob DiGisi, a veteran sports, entertainment and travel/hospitality executive who has created new profit centers, distribution channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations. The firm extends its services through a network of PR, sales, visual branding and market research agencies. Rob is a lecturer at The Wharton School at the University of Pennsylvania where he teaches both undergraduate and MBA-level sports management classes and oversees student sports business consulting projects.
FEATURED PROJECTS
Global Wrestling Leader
Performed growth and performance improvement projects for WWE's CEO and leadership. Led the build-out of WWE’s world-class 400,000 sq ft workplace and media production campus.
Football League Launch
Launched the new 2020 XFL professional football league and eight city teams for Founder Vince McMahon. Served as interim COO and CTO, and oversaw development to nationally-televised kickoff.
Live Events Analytics
Performed pricing and capacity utilization analytics for The World's Most Famous Arena, Madison Square Garden in New York City.
SPORTS & ENTERTAINMENT CONSULTANTS
Daryl Twitchell
Daryl is the Founder and Managing Partner of Silver Ridge Advisors (SRA), an elite management consultancy started in 2008 with clients across the world. He has over 25 years of…
Inderpal Singh
Inderpal has more than 20 years of experience in strategy consulting, business innovation, product development, startups, investments, systems integration, and strategic marketing. He has worked with clients in financial…
Iain Paine
Iain is a senior operations, technology and program management leader with more than 20 years of experience in business transformation. He specializes in helping companies optimize their end-to-end business flows…
Peter Thomas
Pete has more than 20 years of experience in strategy consulting, business innovation, go-to-market strategy, analytics, data science, big data platform development, and systems integration. He has worked with clients…
Rob DiGisi
Rob is an experienced leader and operations manager with brand management, sales and marketing, operations, P&L, strategic planning and team leadership expertise applied across an array of consumer and marketing-driven…
Patrick Murray
Pat Murray is Vice President, Data Insights & Analytics at Silver Ridge Advisors. He has over 20 years of experience in analytics, big data, information systems, marketing ROI, Machine Learning,…
Zaher Hazim
Zaher is Vice President of Digital Transformation at Silver Ridge Advisors. He has over 20 years of experience spanning enterprise architecture and digital transformation leadership, including cloud ERP architecture and…
Lisa Parks
Lisa is a Senior Business Analyst & Project Manager at SRA with more than 20 years of experience in project and process management, and a particular focus on technology infrastructure,…