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Pat Murray is Vice President, Data Insights & Analytics at Silver Ridge Advisors. He has over 20 years of experience in analytics, big data, information systems, marketing ROI, Machine Learning, and AI, with deep industry experience in Retail, Manufacturing, and multiple B2C industries. His passion is solving problems with deep analytics, and focuses on the “last mile” of analytics to bridge the gap to better decisions.

Previously he was SVP, Account Management and Development at Marketing Management Analytics, a premier marketing measurement consultancy in the space, where he delivered client engagements and built cutting-edge technologies for analytics implementation. Prior to that he led various analytics teams at The Home Depot, including Pricing Analytics and Strategy, and Marketing Effectiveness.

Patrick holds an AB from Dartmouth College in Biology, and an MBA from the Tuck School of Business. He is a guest lecturer at the Tuck, Stern and Columbia business schools, and has spoken at various marketing accountability conferences.

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