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Marie-Louise Scanlan

Marie-Louise is a strategic marketing consultant with extensive experience in consumer brand marketing, strategic planning, financial management and analysis. She is an executive leader and collaborative project manager who worked at large multinational companies in packaged goods, digital technology and automotive leasing. Marie-Louise has also held Board-level leadership positions at several non-profits where she led the organizations to new levels of financial health and measurable mission results.

She was a Senior Marketing Manager at IBM, responsible for managing global cross-functional teams to define messaging, deliverables and tools to link sales to IBM’s global brand strategy. She also provided internal marketing consulting to emerging digital businesses, including product, customer and channel insights.

Previously, Marie-Louise was a Brand Manager at PepsiCo, where she led product reformulation, package redesign and relaunch of Diet Pepsi’s $3B brand. She also developed and managed the first “better-for-you” cross promotion with Frito-Lay and Rold Gold, resulting in 10% growth, and led a brand team to develop media tie-ins and consumer and trade promotions for Mug Root Beer.

Earlier, Marie-Louise was a Financial Business Consultant to Lithuanian Investment Bank, where she led financial and market position analyses for company valuations in the consumer goods, packaging and textile industries, in preparation for privatization.

Marie started her career as a Consultant at PricewaterhouseCoopers, where she assessed the viability of business expansion strategies and performed analyses for corporate valuations, reorganizations and damage quantification in telecom, financial services and healthcare.

Marie holds a BS in Business and Managerial Economics from The Wharton School of the University of Pennsylvania, and an MBA from Kellogg School of Management at Northwestern University.

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