MEDIA & TECHNOLOGY

OUR MEDIA AND TECHNOLOGY PRACTICE HAS WORKED WITH CLIENTS IN CONTENT, VIDEO, MOBILE, DIGITAL ADVERTISING, E-COMMERCE, SOCIAL AND SEARCH, AND HAS HELPED GROW TECH START-UPS AT VARIOUS STAGES OF DEVELOPMENT.

Our practice has helped media and technology companies adjust to the tidal wave of evolving technologies that are changing how content is created and consumed, how people share information and stay connected, and how software is deployed to enable new workflow efficiencies.  

Digital media companies face rapidly changing channel migration, presenting new opportunities as video, mobile and social continue to gain traction.  The hybridization of online and offline channels continues to evolve, as more sophisticated multi-platform offerings attempt to differentiate user experiences, such as retail omnichannel strategies.  And tech startups continue to proliferate as new platforms, devices and user behaviors create opportunities for innovation.

Our featured projects illustrate some of the types of opportunities we help media & technology clients address.

Digital Advertising
Content
Video
Mobile
Search
Social Media
SEO / SEM
eCommerce
Digital Startups
Ad Tech Platforms

Content (User-generated, Curated, Original)
Audience Development & Engagement
Business Model Development
Value Proposition and Pricing
Audience Research & Concept Testing
Marketing Channel Migration
Branding & Positioning
Omnichannel Strategy
Website Development
User Experience Design

FEATURED PROJECTS

Digital Content Redesign

Digital Content Redesign

Silver Ridge Advisors was engaged to overhaul the business and content models of the largest online local news site, increasing traffic and revenue with lower expenses.

Digital Advertising Sales

Digital Advertising Sales

A top 5 search and content company engaged us to restructure the national ad sales organization to align with market growth in video, mobile and enterprise tech.

Online Financial Innovation

Online Financial Innovation

We worked with a top 3 online securities brokerage to develop a personal financial site, focused on user experience, business model development and creation of an underlying analytics engine.

MEDIA & TECHNOLOGY CONSULTANTS

Daryl Twitchell

Daryl Twitchell

Managing Director

Daryl has over 20 years of experience in strategy consulting, new product development, business innovation, venture capital, corporate M&A, investments and marketing strategy, and is the founder of Silver Ridge…

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Sherry Danese

Sherry Danese

Managing Director

Sherry has over 20 years of experience in strategic consulting, marketing strategy, business innovation, product and franchise optimization, sales operations, market research and regulatory affairs. Her client engagements include mobile health…

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Ron Sheklin

Ron Sheklin

Managing Director

Ron has more than 20 years of experience in management consulting, strategic planning, product and market development, and innovation. He has assisted Fortune 500 clients as well as smaller, high-growth…

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Inderpal Singh

Inderpal Singh

Managing Director

Inderpal has more than 15 years of experience in strategy consulting, business innovation, product development, startups, investments, systems integration, and strategic marketing.   He has worked with clients in financial…

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John Kaufman

John Kaufman

Managing Director

John is a senior executive, thought leader and change agent with strong experience gained across key functional areas (operations, strategic planning, pricing and inventory management, revenue and customer analytics, sales…

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John Bachmann

John Bachmann

Vice President

John has more than 20 years of experience in consulting, web and digital media, product development, data analysis, sales and marketing strategy, and process engineering. He has been engaged by companies…

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John Davidson

John Davidson

Vice President

John has 18 years of experience in strategy consulting, finance, corporate development, M&A, JVs and alliances, product development and marketing. He has worked with Fortune 500 and startups in financial…

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Jeremy Rabson

Jeremy Rabson

Executive Advisor

Jeremy is an Executive Advisor to Silver Ridge. He is SVP, Chief Product Officer at Eastern Bank, where he oversees online banking, direct marketing and deposit products, and at Eastern Labs,…

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Jason Henrichs

Jason Henrichs

Venture Partner

Jason spent the last 20 years turning opportunities into scaleable organizations. He’s founded companies, advised growing companies, built a venture capital firm and helped large organizations remake their business through…

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