MEDIA & TECHNOLOGY
OUR MEDIA AND TECHNOLOGY PRACTICE HAS WORKED WITH CLIENTS IN CONTENT, VIDEO, MOBILE, DIGITAL ADVERTISING, E-COMMERCE, SOCIAL AND SEARCH, AND HAS HELPED GROW TECH START-UPS AT VARIOUS STAGES OF DEVELOPMENT.
Our practice has helped media and technology companies adjust to the tidal wave of evolving technologies that are changing how content is created and consumed, how people share information and stay connected, and how software is deployed to enable new workflow efficiencies.
Digital media companies face rapidly changing channel migration, presenting new opportunities as video, mobile and social continue to gain traction. The hybridization of online and offline channels continues to evolve, as more sophisticated multi-platform offerings attempt to differentiate user experiences, such as retail omnichannel strategies. And tech startups continue to proliferate as new platforms, devices and user behaviors create opportunities for innovation.
Our featured projects illustrate some of the types of opportunities we help media & technology clients address.
SEO / SEM
Ad Tech Platforms
Content (User-generated, Curated, Original)
Audience Development & Engagement
Business Model Development
Value Proposition and Pricing
Audience Research & Concept Testing
Marketing Channel Migration
Branding & Positioning
User Experience Design
Digital Content Redesign
Silver Ridge Advisors was engaged to overhaul the business and content models of the largest online local news site, increasing traffic and revenue with lower expenses.
Digital Advertising Sales
A top 5 search and content company engaged us to restructure the national ad sales organization to align with market growth in video, mobile and enterprise tech.
Online Financial Innovation
We worked with a top 3 online securities brokerage to develop a personal financial site, focused on user experience, business model development and creation of an underlying analytics engine.