Tesla’s Gigantic Concept Test

Tesla’s Gigantic Concept Test

Tesla has moved test and learn into the R&D phase. Within the first month of unveiling the Model 3 concept, nearly 400,000 people have placed orders. The launch, if one may call it that, was a gigantic concept test for…

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Approximating the Truth

Approximating the Truth

It has become commonplace in the digital world to talk about the wisdom of the crowd–the aggregated opinions of everybody. The problem is that the crowd isn’t everybody. The crowd is pockets of interest, loud voices, competing truths. Published in…

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Rigor or Rigor Mortis?

Rigor or Rigor Mortis?

Innovators need to persuade others that there is enough evidence for a commercial business to pursue an idea. Published in The Huffington Post, November 6, 2013 by Daryl Twitchell, Kevin McDermott and Amy Radin Unless you’re an independent designer you may be unaware…

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How Big is Something that Doesn’t Exist?

How Big is Something that Doesn’t Exist?

You have a great idea and want to build support, but you’re asked to predict how successful something that doesn’t exist will be.  So how do you build your business case? Here’s how. Published in The Huffington Post, September 25, 2013 by Amy…

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Do Customers Want Your Big Idea?

Do Customers Want Your Big Idea?

Successful innovation goes beyond what the market says it needs to what it values. Acting on this distinction is what establishes differentiation and stokes demand. Here are the essentials to making that distinction. Published in The Huffington Post, July 29, 2013 by Amy…

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