When people are presented with disagreeable facts they tend to double down on their own truth. Regardless of who you voted for in the last election, for example, you were probably complicit in editing data that didn’t suit your preferences—and…
Today we have more freedom to make our own choices than any civilization has ever known. We’re asked to make complex choices about a multitude of subjects we can’t possibly know all about. We don’t know what, can’t distinguish which, don’t know…
Companies regularly measure diversity in terms of gender, race or age, implying that demographic mix translates into high performance. But at the same time, companies make deliberate efforts to iron out differences. Hiring managers and recruiters explicitly look for “fit”.…
Tesla has moved test and learn into the R&D phase. Within the first month of unveiling the Model 3 concept, nearly 400,000 people have placed orders. The launch, if one may call it that, was a gigantic concept test for…
Notice how many ads have an image, but no text? They're more clever than you might think. Advertising increasingly depends more on images and less on words. How ironic that this is happening when it's harder than ever to control…